create prosperity

A financially healthy nation is good for individuals, communities, businesses and the economy. However, with an estimated 14.3 million people in poverty in the UK, 50% of adults being financially vulnerable, and a large wealth gap affecting Britain’s BAME communities, there is significant work to be done to help establish Britain as a financially healthy nation. The current Covid-19 crisis has magnified and worsened many of the key issues people living in poverty or financial instability face.

We are looking for innovative ideas and dynamic new financial products and services that respond to the key changes and needs of contemporary society, and in particular, those who are ‘underbanked’ or living in ‘in-work’ poverty. How can we help create sustainable prosperity, and prevent society’s most vulnerable people from becoming marginalised from mainstream financial systems?

Conversely how can the growth of online networks and technology be utilised to create ‘fin-tech’ products and services that target marginalised groups or individuals currently excluded from mainstream financial structures?

The UK at a glance


Optional Charity Challenges

Within each of our Challenge Pathways, participants have the option of honing their idea further by choosing one of our Charity Challenges. We have partnered with some of the UK’s leading charities and think tanks, and the winning idea for each Charity Challenge will receive mentoring from senior experts within the organisations or an investment prize.

Charity challenge partner logos

Centre for Ageing Better

The Centre for Ageing Better are looking to support new solutions to help people to stay in, or return to, fulfilling employment. Find out more about these Challenges.


Crisis are looking to support new solutions that can help end homelessness by creating effective training and employment opportunities, and improving access to good credit and financial resilience. Find out more about these Challenges.

Engineers in Business Fellowship

The Engineers in Business Fellowship are looking to support new solutions from participating university partners to:

  • Create new products that help people to live more healthy and productive lives
  • Use technology and software to enable more connected and prosperous communities
  • Create a greater understanding, engagement and interaction with technology and engineering

Find out more about these Challenges.


Groundwork is looking to support new solutions that can build community resilience by supporting sustainable local economies. Find out more about these Challenges.

Youth Futures Foundation

Youth Futures Foundation are looking to support new solutions to:

  • Provide meaningful and sustainable work opportunities
  • Close the employment gap for young people from particular BAME groups
  • Create opportunities for young people with special educational needs and disabilities (SEND).

Find out more about these Challenges.

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